The DCFM is hosting Local Food Pick Ups on Wednesdays and Saturdays at Willow Island at the Alliant Energy Center for the foreseeable future. Patrons pre-order via our WhatsGood online farmers’ market store and during the pick-up, drive-thru and our farmers place your orders in your vehicles.
To get started, download the WhatsGood app or create an account at sourcewhatsgood.com. Find the Dane County Farmers’ Market store and browse the vendors that will be participating and the products they have for sale. For complete instructions on how to pre-order and how to pick up your products, please check out our Local Food Pick Ups cheat sheet here.
In order to give our farmers time to harvest and prepare, the online store will close 24 to 36 hours prior to the Pick Up.
Current Schedule (subject to availability)
- Online Marketplace for Wednesday Pick Up opens at 10am on Sunday and closes at 12pm on Tuesday
- Online Marketplace for Saturday Pick Up opens at 10am on Tuesday and closes at 4pm on Thursday
Getting to the Local Food Pick Ups
Patrons will enter the pick up by vehicle via Olin Avenue and patrons will exit via John Nolen Drive.
Please come prepared with a sign that has your FIRST and LAST NAME in large letters, plus the farmers from whom you ordered.
Customers will drive through the Pick Up and vendors will place their orders into their vehicles. Customers may not exit their vehicles. Customers that live nearby or are taking the bus can walk up, but they should visit during their assigned time slot.
Please come to the pick-up during your assigned time slot.
WE HAVE ASSIGNED PICK-UPS BASED UPON THE FIRST LETTER OF YOUR FIRST NAME.
Please post a sign with your FIRST and LAST NAME + the farms from whom you ordered.
- A thru D = 3:00 - 3:30 pm
- E thru H = 3:30 - 4:00 pm
- I thru O = 4:00 - 4:30 pm
- P thru S = 4:30 - 5:00 pm
- T thru Z = 5:00 - 5:30 pm
- All bicyclists and pedestrian pre-orders = 5:30 - 6:00 pm
- A thru D = 8:00 - 8:45 am
- E thru H = 8:45 - 9:30 am
- I thru O = 9:30 - 10:15 am
- P thru S = 10:15 - 11:00 am
- T thru Z = 11:00 - 11:30 am
- All bicyclists and pedestrian pre-orders = 11:30 am - Noon
Bicyclists can use the Capital City Trail to access Alliant Energy Center's Willow Island from the east. Bicyclists can use the Wingra Creek Bike Path to access Alliant Energy Center's Willow Island from the west.
Bicyclists should remember to arrive to collect their pre-orders during the bike and pedestrian designated pick-up window.
Take the Bus to the Market
Madison Metro Transit provides bus service in the City of Madison. They are using a modified schedule due to COVID-19. The following routes provide service near Willow Island: 13.
Most patrons will be utilizing our drive-thru option and will stay in their vehicles and follow the flow of traffic to each vendor booth.
There is no building access. Most patrons will be utilizing are drive-thru option and will stay in their vehicles.
If you are driving thru, you can have your furry friends in your vehicle with you! Pedestrian pre-orders should leave their dogs at home. Thank you!